Takeda

Project Overview:

Designed and developed an interactive medical education experience for Takeda Pharmaceuticals’ hypertension treatment EDARBI (azilsartan medoxomil), delivered through Creative Force Video Productions. The project went beyond a standard video carousel it combined physician-led video content with interactive clinical assessment questions, creating a continuing medical education (CME)-style experience for healthcare professionals.

The layout featured two prominent KOL (Key Opinion Leader) physicians Michael A. Weber, MD and Peter L. Salgo, MD with credentials and headshots prominently displayed to establish clinical authority. A chapter-based navigation system guided users through the Stage 1 & 2 hypertension content, while a resources tab and contacts section rounded out the utility of the platform.

The interactive element overlaid multiple-choice clinical questions directly onto the video pausing to prompt users to select the statement that most correctly completed a clinical finding about azilsartan medoxomil. This approach transformed passive video viewing into an active learning experience. A full Important Safety Information panel and prescribing information link ensured regulatory compliance, with a “Request a REP” CTA driving sales engagement.