Xofigo

Project Overview:

Designed and developed an expert case perspectives platform for Xofigo® (radium Ra 223 dichloride), a Bayer HealthCare Pharmaceuticals oncology treatment for Metastatic Castration-Resistant Prostate Cancer (mCRPC), delivered through Creative Force Video Productions.

The experience centered on a panel of five prominent oncology KOLs — Daniel George, MD; Chris Parker, MD; Fred Saad, MD; Neal D. Shore, MD; and Nicholas J. Vogelzang, MD — each presenting real-world case studies from their clinical practice. The left-hand navigation listed all five physicians by name, allowing users to jump directly to any expert’s case presentation. The active video featured a picture-in-picture format, with the physician presenting alongside a case study slide displaying patient history, diagnostics, and medication details.

A photo panel at the bottom of the page displayed all five physicians with their names and credentials, reinforcing the depth of the expert faculty and giving users a visual reference for the navigation above. The full Important Safety Information section met Bayer’s regulatory requirements, and the iPub and Bayer branding were carried throughout.